Yep, I am fixated on Google for the last few days. More and more users are using Google everyday. While Yahoo and MSN continue to send quality traffic, I have found that Google search and organic traffic dwarf the others as far as quality goes. While getting into Google is not hard, ranking high in Google is indeed a challenge. The good news is that Google is getting better at telling you exactly what they want from you. When was the last time you crawled through Google yourself from a webmasters perspective? If you spend an hour actually looking at their link structure, the SEO, the page code, the meta tags, the url structure and the actual on page content itself, it will give you a better idea on how to build your own site. You can right click on any page and view the source code as well.
Google is set up plain and simple as to take the surfer exactly down a path they want to go. Shouldn't you lead your surfer along a similar path as well? If Google sets up their site a particular way, that should serve as a clear guide as to how they want yours to look as well.
Google aggregates news, so why not aggregate news on your niche site as well? I have mentioned a great RSS feed Wordpress plugin in the past that is very easy to setup and configure. A well thought out couple of RSS feeds related to your niche will easily engage readers to come to your site for the latest niche news. Tons of people do not even know how to set up a reader for themselves to track news and articles, so you can give them all they need in just one place.
Google offers image galleries. Why not offer your surfers pictures or images as well related to your niche? Or at least links to those images. People love to have an all inclusive place to get EVERYTHING they need in the fewest places they have to go to get it. You need to think of the broader scope of things when niche site building. Not just a store. Give the surfer a place to find EVERYTHING they need and they will return on a regular basis.
Often times we as webmasters fail to see the obvious in front of our faces. Google gives you the combination, now just go unlock the lock.
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