Meet George Jetson! His boy, Elroy! Daughter, Judy! Jane ... His wife!
Ah, the Jetsons, what a great cartoon. The things they did in that cartoon do not seem so far off or unreal now, do they? I have gotten quite a few PMs and emails in regards to the 2 Pubcon video interviews I posted yesterday. Most of you are freaked out about it. Well you shouldn't be. There is still some uncertainty of what EXACTLY is and isn't on the way in regards to search and ranking. The general direction that is pointed out as a whole is definitely on the way and in some sorts already in place in Google. I see several rushing out and adding Youtube videos to their sites thinking that is the answer. Wholesale changes right now is not the best choice, but gradually working in the direction of a more interactive web is what you should be doing. The world is or should I say has been changing drastically already, right before our eyes. We are in a very interactive, engaging world as evidence of all the advances in cell phones and their addons, Youtube videos, social networking sites like Facebook and Myspace. Surfers want to and expect to be engaged, even when looking to buy.
Already being phased out are the full effectiveness use of link directories and blog comment spamming. It used to be that merely doing effective on and offsite SEO combined with a great backlink building campaign using keyword targeted anchor text could catapult you up the SERPS. What will be expected now is delivering what you are saying you are going to deliver a surfer and in the process engaging or interacting them with your site. Although video was mentioned, it is not just the preface to throw up 20 different related Youtube videos on some pages and you are ready to go. Your site might not even really constitute video. You can fully engage others through the use of allowing comments on blog post, having a forum, reviews of products, podcast and yes if justified, video. Of course videos made by you are even better and more personalized.
Rest assured, Google is already monitoring bounce rates with or without you using Google analytics, so you might as well get use to using it so you can see numbers they are seeing. Personalized search is already being used by Google and surfers as well.
In closing this is actually good news for dedicated niche site builders as the webmaster that is the most in touch with his or her niche and can provide what searches are looking for will rise to the top. Be looking to better your sites from a more interactive point of view and you will be right where you need to be. The days of the doorway affiliate sites are long gone. As I have said before, engage or be engaged. Do not fear it, embrace it and work on taking your sites in that direction.
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