Monday, December 29, 2008

Top 10 Things To Master In 2009


Well here comes 2009. Below is my list of things you should probable have a handle on internet marketing wise for the new year. While most are not earth shattering, these are things you will be behind the eight ball on if not up to speed on.

1. Wordpress - Wordpress is not new by any stretch, but it made even a further leap ahead in the content management market in 2008. New plugins come out daily to make task easier and more effective. It is still free as are most of the plugins that go along with it. More and more people are in tune with blog reading and Wordpress has it down pat. Make it a priority in early 2009, to use it and know the ins and outs of it.

2. Social Networking - Just looking at how Twitter forced itself to the forefront in 2008 alone should be all you need to see. Social Networking was king in 2008 and will explode times ten in 2009. Facebook, Myspace, Kaboodle and the list goes on and on. You can certainly funnel buying traffic through these networks.

3. Google Adwords - Adwords is another form of paid traffic generation which is very under used. It takes some work mastering and getting a good return on your money spent, but when done right will have your targeted customer sitting right in front of the product they are looking to buy. Start small budget wise and read everything you can get your hands on on developeing profitable campaigns. Do not under estimate the power of it.

4. Video - While video is not new, the biggest buzz coming out of PubCon is the future of video and integrating it into your site or generating traffic with it. The best part about it is you do not have to create the videos yourself. Most all the major media sites offer the ability to embed videos into content pages or blog post. Youtube has acres of videos that never see the light of day, because the poster does not know or care how to market it correctly. This is so wide open right now.

5. Product Feeds - All major eCommerce sites now see the need for affiliate marketers. Why? We do it better and get paid after the fact. Pepperjam forged ahead in putting eCommerce sites in touch with online marketers, but several are still scratching the surface and still will insist on using straight datafeeds. There are tons of paid and free pugins and applications available to help integrate several major and minor product lines into your website. It might take a little more effort, but will be well worth the work.

6. RSS Feed Marketing - Sure RSS feeds are not new, but effectively using them to capture sales through still is. Learn how to integrate ads into your RSS feeds and capture the buyer right at point of impact. If your site or blog does not have a RSS feed, get one and I mean yesterday.

7. Anything Attached To Google - While Yahoo and MSN Live made great strides in 2008, they are still way behind Google. Anything that Google usually touches, turns into a must have. Stay on top of them by following along with the Google webmaster blog. Know about new applications and features right when they happen and get a jump on everyone else.

8. Mobile - As prices drop on cell phones, PDAs and the like, more people will be using them to interact with the net. 2009 will be the year to start accomidating these devices. One might even consider developing a .mobi clone of their site to better accommodate the viewing for the surfer as the mobile browsers advance. By the end of 2009 it will be a must for your site to know what device a surfer is using to access your site and direct them to the most compatible version for them.

9. Surfer Generated Content - Unique content will always be king, and while this is not new news, letting the surfer create content is even better. Allowing comments, opening up a forum or product review section is the best way to get surfers interacting with your site and providing their own unique content. Just look at Squidoo and Hubpages. Look for anything that will let the surfer set up his own easy to use mini webspace in relation to your site and niche. Perhaps even reward them by profit sharing in what their content pulls in. Not everyone is tech savvy, but even a six year old can set up their own Myspace page.

10. Analyzation - Tracking of who what when and where has never been easier. As competition on the web increases, the better you will need to be at maximizing every visitor to your site. Get in tune with your server stats and analytics programs and learn how to convert EVERY surfer into some sort of revenue.

Not a Nostradamus post by any measure, but mastering these 10 things along with paying attention to whatever else pops it's head up in 2009 will get you well ahead of your fellow internet marketer.

What trends do you see for 2009?

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2 comments:

Luckiglenn on December 30, 2008 at 8:22 AM said...

Hi Dave,
Just a quick note of thanks for your blog. Your blog has become my number 1 read each day.
I purchased BANS last week, enjoy the commission, you earned every cent.
Just wanted to introduce myself and let you know how valuable your blog is.

Thanks
Glenn Seymour
Raleigh NC
glenn.seymour@gmail.com

soggy on December 30, 2008 at 9:14 AM said...

Glenn, Thanks a bunch, the EPN program and BANS does indeed work. Keep at it.

Dave

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