Tuesday, September 15, 2009

Authoritative Sites Sometimes Call For Different Monetization


I have a handful of what I consider high authoritative niche sites. By authoritative I mean, great page rank, Google site links and heavy traffic from both regular readers and organic search results. The thing I have found with these type sites is that not all of them perform well in the new EPN QCP price structure. It is about 50/50 and depends on the niche of course.

The great thing about the high traffic of both regular and organic surfers is that they USUALLY can be defined by a set of demographics. This enables you to not only monetize with niche related affiliate sites, but you also can monetize with non-niche related programs that target certain demographics. Is it a science? Sure! Is it one I have mastered yet? Absolutely not, but I am getting a better feel for it, the more I delve into the sites demographics. The large flux of traffic allows me to test on short time frames to see what works the best. Sometimes it is a pay per click program, sometimes a pay by action program. The good news is there is no shortage of ads to show and test.

If you have high volume authoritative sites that are not performing well with QCP, you do not have to dump it altogether either. You can merely try to better target the organic surfer by in essence making those pages harder for a regular visitor to find, while showing them more ads related to the niche or targeted for their demographics outside of the niche.

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2 comments:

Gerry on September 17, 2009 at 9:31 PM said...

Dave,

I notice you use the term "authoritative sites" or a variation of the term on occasion, here, and on the BANS form. I think I know what an "authoritative" site is, but lately I have begun to wonder if I and maybe some of your other readers really understand what examples of "authoritative"sites are. Not asking for your url's but how about posting a few examples of sites that are similar to those you where you have success, that are "authoritative" in your view? Might be good for a daily post, but then maybe you have covered the topic and I missed it.

Gerry

soggy on September 17, 2009 at 10:06 PM said...

@Gerry I will try to address this sometime next week for you in a post.

Dave

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