Wednesday, December 30, 2009

Using Syndicated Articles On Your Site

There has been a ton written in the past on duplicate content. If you have a site full of copied articles and content, be prepared not to rank for it. On the flip side, syndicating some articles is fine. Look at it from an online newspaper website point of view. Newspapers are full of AP stories that are shared across several websites. On the flip side, individual newspaper sites also have a ton of their own unique stories and articles as well.

If you are going to use syndicated articles, make sure you have the approval to do so first and foremost. Most of the free article directories like Ezine Articles permit this as long as you keep all of the links and credits in tact. Make sure this articles add to the value of your website and are beneficial to your surfers. Also do not fall into the trap of over syndicating. It is very easy to do. Mix in a healthy dose of your own original content and your site will not suffer.

Article directories have a ton of great articles. After syndicating, you might try to contact the writer through his site in the footer of the article and work out some sort of link deal as well. A few times I have also found freshly abandoned domains as well and bought them. Then redirected them to my own niche site. It won't happen often, but it does indeed happen every now in again.

Like anything else, don't over do it and stay as natural as possible.

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Anonymous said...

I have always worried about this but it does make sense now with the newspaper analogy.

Fletch on January 7, 2010 at 3:57 AM said...

I think that a site full of say ezine articles all on topic may do alright, its information that a surfer will be looking for. Backlinks are good no doubt but outlinks are just as important as it puts you in a web of information.


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