Saturday, June 7, 2008

Stop Being So Bold

I see a ton of Build A Niche Stores that go crazy on bolding keywords. I suggest you might want to tone it down a bit on the bolding. As a matter of fact I currently have 18 stores on the front page of Google for the target keyword I am chasing and not one of those stores or content pages on those stores have bolded keywords in content. In fact I have taken out the boldness in the navigation and store navigation as well. This is not scientific, but Google is no dummie. Over doing the bold on your keyword phrases might start looking spammy in the eyes of Google and knowing you can rank page 1 without out, why do it?

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