Friday, July 18, 2008

The Perfect Niche Store Front Page


The front page of your Build A Niche Store is probably the most important page of your store. This is where 90% of your traffic will arrive to, when finding your store via search or external links. A great front page should have at least 400-600 words of unique content that encompasses your keywords or phrases for that page as well as related words or phrases. It should also include other targeted words that are included throughout the store as well. Search engines love clear and concise information of what the site is about. Great front pages can pull in great search engine organic traffic for more than just the targeted keywords for that page. I also like to only list 9-12 product listings on the stores front page and make them most relevant to the overall nature of the niche store. The rotation of those product listings is great search engine food of fresh word content to mix in with the front page content. New stores can survive off of organic search results until they find their proper place for the targeted keywords in the SERPS. Merely a paragraph or two will not suffice. Take your time and write out a well thought out keyword rich front page and the organic traffic will surely arrive.

EDITED TO ADD:

By no means am I saying internal pages should not have content on each page as well, driven more specifically around the keyword or phrases for that particular page. What I am trying to say is that a good front page can be sort of a catch all page as well. Content is important on every page to get that particular page to rank for it's keywords. just wanted to clarify.

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3 comments:

Robert on July 18, 2008 at 1:10 PM said...

I don't entirely agree with this. If they are finding your home page instead of a product specific page, your SEO needs work. It's different for referrals, but the majority of your traffic should be search traffic, which will take them to a red widgets page instead of Widget Central.

Chuck Anthony on July 18, 2008 at 2:21 PM said...

Hello soggy, good info and I certainly need to heed the advice. I have to revisit my front page and adjust according to keywords. Much appreciated--keep up the great work here.

soggy on July 18, 2008 at 3:13 PM said...

robert, I am not saying the product pages do not need SEO and content by no means, but getting a solid front page with additional keywords related to the whole site will help organically bring in some of that traffic as well. Most BANS users fail to put ANY content on their site so if I can get them to at least start there and see the importance, then they can filter it down to each store page. Starting with the front page can have effects on the entire store. Good clear navigation will convert those organic surfers that do come through the front door. Once again I am with you on content on internal pages as well.

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