Here are 5 things to examine on each and every page you land on:
META tags: Right click and view the source page of each page. Look at the title, description and keywords used in the META tags in relation to the keyword phrase. Use this tool and see how they rank for the keyword or phrase.
Backlinks & Anchor Text: Insert the page URL into the backlink checker tool to see what backlinks the page has and notice what type of sites the are linking to the page and the anchor text used in the backlink. If they are internal links from the same site itself also pay note to the anchor text.
Age of Site: Use the Web archive to see the age of the site and the Whois for when the domain was registered. Check to see if age is playing a factor.
Check Top Keywords Driving Traffic: Use this Complete tool for the top 5 keywords driving traffic to the page. Is the site ranking well for those keywords as well?
Do not limit yourself to just Google results, also check Yahoo and MSN. See if the same sites are ranking in the top 10 on multiple SERPS and pay particuliar note to those that rank in the top 10 on all 3.
2 comments:
Great post. It gives me a whole new view of what is going on. I am slowly getting the hang of how all this fits together.
Excellent resource post.
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