Avinash Kaushik Explains Bounce Rate

Avinash Kaushik, Google Analytics guru has a great older post on bounce rate and explanations on what it is and how to deal with it. Basically your bounce rate measures the percentage of surfers who visit your website and leave instantly. Of course there is a ton of speculation on whether it does or doesn't factor into ranking. Whether it does or doesn't really isn't the concern as much as it is important to keep your surfers engaged and not giving them what they are looking for. If they are bouncing back to Google from a search term, then perhaps you would likely look at that page to see why they are not finding what they are looking for and better construct the page for future visitors. Get in tune with your sites bounce rate, to better understand your traffic.

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