Thursday, June 26, 2008

More On Deep Linking Inside Your BANS Store

I have touched a bit before on deep linking inside your Build A Niche Store and what to go a bit further with it. Hopefully you are adding some unique content to your BANS stores, even on the store pages. If you are, it is a good practice to link to other pages within your site with strong anchor text. The front page is a fantastic place to start. You probably have a wordy synopsis of your site and what you sell on the front page and it is great practice to link to other parts of your site in that text alone. Perhaps you have a history of the blue widgets you sell and you front page mentions that your site has a history of blue widgets. You can link that text to the history of blue widgets page. On the actual page of the history of blue widgets you can link to certain store pages of different blue widgets mentioned in your history of blue widgets content page as well. Certain times readers will ignore your actual navigation and will more than likely follow and click links while reading. Blogs are notorious for deep linking one post to a prior post as this is great practice. You never know when one page of your content may acquire a strong backlink from another site with strong pagerank or relevance and you want to make sure that juice is passed on to other pages inside your site. You can vary up the anchor text as well in the internal links as they do not have to match your navigational anchor text. Try to use a different keyword phrase related to what surfers may be looking for. Keep adding content and do not be afraid to link that content page to another part of your site, it builds as a great funnel for traffic to send the surfer exactly to where they want to go, which hopefully will be to a purchase of a product on eBay.

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Chuck Anthony on June 26, 2008 at 11:01 AM said...

Yes, I agree this is certainly a good practice and I am most definitely implementing the linking strategy within my store. I'm not concerned right now about aesthetics as much as I am the content. After reading a few of your posts, I picked up on the fact that ugly sites can rank well on the Engines. Thanks for pointing this out.

DeadManBlogging on June 27, 2008 at 8:50 PM said...

Deep linking is a great practice for good SEO and getting MORE pages indexed. Also, when deep linking this is a great opportunity to focus on misspellings, or variations in link text that you might not use in your typical link building practices.


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