Tuesday, June 10, 2008

Pepperjam & Build A Niche Store Will Partner

As you will probably know eBay recently partnered with Pepperjam
which allows affiliates to market eBay listed products through the
Pepperjam network rather than the EPN platform.

From eBay's perspective the principal reason for doing this is to
extend their reach into the affiliate marketing community.
Pepperjam is a large network with "X" amount of affiliate marketers
and this partnership will bring a percentage of Pepperjam
publishers who were not previously eBay affiliates into the eBay
affiliate program(s)...the EPN platform itself is going nowhere.

From your perspective as a BANS user it opens the possibility of
running your BANS stores through the Pepperjam network rather than
EPN and a number of users have expressed an interest in having this

Consequently, we have been in communication with Pepperjam over
this past week and a half discussing the different options for
linking BANS up with Pepperjam and a projected timescale for doing

They have been working to bring the eBay RSS feed (which BANS
requires) into their platform this past week and have also been
discussing with eBay the option and timescale over which they can
extend their support of the eBay affiliate programs from just the
US (currently) to all the eBay affiliate programs so that they can
support all BANS countries and users.

There was a debate as to whether we would go ahead with BANS US to
start with and then add support for the additional countries once
Pepperjam had brought them inside their network or whether we would
wait until all the countries were supported and release a complete
version of BANS Pepperjam to compliment BANS EPN.

It has now been decided that BANS and Pepperjam will partner over
the following 2 stages.

1. A BANS V3.0 Pepperjam for US store builders will be released
along with an update pack for existing V3.0 US stores if you would
like to convert then from EPN to Pepperjam.

2. Once Pepperjam has extended their support from just the eBay.com
(US) affiliate program to include all of the eBay affiliate
programs we will release a complete (ie all countries) Pepperjam
version of BANS V3.0 to sit alongside BANS V3.0 EPN and it will be
up to you to decide which network you use.

We've spoken with Kris from Pepperjam this morning and stage 1
should happen sometime this week.

Once we know more we'll update you Smile


Kelvin and Adam

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