Analysis of United States Google Patent Application: 0070094255

This Google Patent summarizes the Google thinking on link development and how it rates to ranking in Google. The patent is entitled DOCUMENT SCORING BASED ON LINK-BASED CRITERIA. Google may analyze time-varying behavior of links pointing to a web page. We can also conclude that Google tracks both a start point and an end point for links and develops a rate of link acquisition from those points. This is why if your rate varies in link acquisition quite a bit from what Google believes is expected behavior, Google may penalize for it. Better link weight is now given to fresher links and could be “toned down” after the freshness period ends. It does seem on the surface that an influx of temporary backlinks, if it were heavy enough, could hurt you. This seems like an easy way for Google to combat co-operative advertising link type networks. To really sumarize this, you should be acquiring backlinks as natural as possible, but at a slow and steady rate. Links should be mostly from relative type sites as well. The best way of course is the creation of backlinks to your site because a surfer links to your site on his or her site because the content is very link worthy. Here is another breakdown on this patent.

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