I see a ton of people that get hung up on chasing what the little green Google bar has to say about their site and where they rank for certain keyword phrases. It is easy to use these and other factors as measuring sticks of a site. It is indeed easy to do as we all fall into the trap sooner or later. I judge my own sites by traffic and earnings. It is all that matters in the big picture. My traffic tells me what is working, where the surfer is coming from and where they are going. It tells me what they were looking for and if I had it. Traffic however is worthless if you are not earning from it though. I have sites that do well traffic wise, but the keyword focus and product selection was off. Thus the earnings are flat. I learn from this and re-vamp the sites to better earn from my traffic.
Is page rank important? Not as important as you think. A PR 0 site that is focused properly and full of good chewy content can produce organically on it's own. I have had PR 3 sites that earn less than some PR 1 sites. Now these PR 3 sites are from much earlier days, but once again the traffic was not earning as it could, thus these were re-vamped and are now pulling much better profits.
So do not get caught up in PR and other minor measuring sticks, measure by what matters. The bottom line.
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