Tuesday, March 24, 2009

What The Two New Improvements To Google Results Pages Means To You

Google rolled out two new improvements to Google search today. The first improvement Google made was offer a more thorough list of useful related searches down at the bottom of the search results page while the second improvement being the addition of longer search result descriptions. Both these improvements are intended to help guide a surfer more effectively to the information they are looking for.

So what does that mean to you? Mostly, it means that well research keyword driven content should have even a greater chance at organic traffic. I have posted several times on LSI (Latent Semantic Indexing) and it's relation to search. Now Google in effect puts it front and center for you. While creating original content, you should look for what is Latent Semantic related in Google’s eyes for the topic or keyword you are writing about. If Google deems it a related search, then odds become great that having it mentioned in your content can not hurt. Google’s whole purpose is to give the surfer what they are looking for. If you can not do that, be prepared not to rank.

Another factor is the article directories I have been talking about for the last few days. You should see the higher authority article directories remain strong organic wise in search results. If your own website is still developing its own authority, you really need to play off of another’s sites authority in the meantime. Great keyword tools are now more important than ever in my opinion as if they are used in conjunction with the new improvements made by Google, you can easily craft great original keyword content better than ever. If you have yet to check out the Micro Niche Finder tool, I highly suggest it. I use it everyday and it does not close until I go to bed.

So let the article spinners continue to use the regurgitated spinner tools and plugins, while you and I continue to dominate our niches through the rules of engagement that Google suggest us to use.

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