Monday, November 16, 2009

The Berries Often Taste Better Than The Coconuts

It is a mistake we all make, especially those new to the business of affiliate marketing. Most look at the coconuts way high up in the tree and overlook the berries growing at the base of the tree. How does this relate to affiliate marketing? When most do their keyword or niche research, regardless of the tool you may use, the focus is often put on the results with high numbers. The higher numbers are often one or two keyword phrases, but are not limited to that length as I have seen many three and four keyword phrases that even I know not to attempt to capture.

MOST properly built niche sites these days will have 30 or pages to them. These 30 pages each can be focused on 2-3 sets of keyword phrases. Even if each page was focused around say 2 each per page, that is 60 in total. Now imagine if the exact phrase count for search was 100 each and each of those were very attainable to rank for. That would total out to 6000 exact phrase counts for that site. Now, will it be that perfect? Absolutely not, but you give yourself a much better shot at garnering "buying traffic" by using those longer tailed, less searched for phrases. Mix in the fact that your content by nature SHOULD include LSI type terms that you will garner organic traffic for and you will find that your site is better off as a whole.

So what do you do if you have a multitude of sites you aimed to high with? You can either re-focus those pages around lower volume keyword phrases or you can add more pages to the site that better attack these phrases. Depends really on the direction you want to go. In my case, I usually re-focus the pages, wait for the engines to come back and index them again and build a few backlinks in the mean time. Using this process, I have taken sites that were only earning a few peanuts a month to sites that earn $200.00 or more a month and the volume of traffic has increased. Not only the volume, but the quality. Meaning more repeat visits as well.

Does this mean you can not shoot for the coconuts on some pages? Absolutely not, but when you start picking the berries, you will be amazed how sweet they are and they are easier to get than climbing the coconut tree.

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